D'Angélica & D'Arteaga

History

D’ARTEGA IS BORN AS A SMALL SHOP BUT SINCE ITS BEGINIG IT WAS ORINTED TO CONSOLIDATE AS A COMPANY, ESPORTER AND MANUFACTUREING SILVER JEWELRY. APPEARS ON THE YEAR 1975WHEN SOME LOCAL SILVER JEWELRY COMPANIES, WHERE RECONIZED AT AN INTERNATIONAL LEVEL FOR ITS DOMINENCE IN JEWELRY DESING AND SILVERWARE, TAXCO DE ALARCON, GUERRERO IS RECONIZED AS A WORLD WIDE SILVER CENTER, RECONIZED UP TO DATE FOR THEIR FAMOUS JEWELRY AND ARTISAN IN SILVER AND FOR THEIR PRODUCTION SYSTEM, EVEN PARTIALLY RUDIMENTARY AND DONES BY HAND BUT WITH MUCH ARTISTIC TALENT INHERITED BY GREAT DESINERS LIKE MR. GUILLERMO SPARTLING, AND AFTER HIM FAMILIES LIKE LOS CASTILLO, LOS PINEDA, LOS BALLESTEROS, LOS LEDESMA, INCLUDING THE FAMILY ARTEAGA, BEEN PIONEERS IN THE SMALL TOWN OF TEHUILOTEPEC IN THE TECNIQUE OF ´´HEART CAST´´, MR CAMILO MUNDO, WHO TEACHED HOW TO WORK SUCH TECNIQUE TO HIS COUSINS, HE IS COUSINS WITH MR TIMOTEO ARTEAGA MUNDO FATHER OF MR SERGIO ARTEAGA AND MANY OTHER WHO EXCEL.

SERGIO ARTEAGA PART TIME STUDENT AND BEGINIG AS AN ARTESAN AT AGE 17, IN 1976 PRODUCING RINGS WITH THE TECNIQUE OF ‘’HEART CAST’’. GRAND SON OF BULMARO FLORES, WHO BEGAN TO WORK IN 1934, IN A SHOP CALLED ‘’LAS DELICIAS’’ THE FIRST SILVER SHOP FOUNDED BY THE AMERICAN MR. GUILLERMO SPRATLING, GRAND SON OF ELIAS ARTEAGA AND SON OF TIMOTEO ARTEAGA BOTH MINE WORKERS AT A FAMOUS MINE ‘’LOS REMEDIOS’’ FROM THE SMALL TOWN OF TEHUILOTEPEC, TOWN WHICH IS 5 KM FROM THE CITY OF TAXCO DE ALARCON, GUERRERO, THE APLICATION AND LESSONS OF MR. BULMARO FLORES, A VERY VALUED WORKER OF MR GUILLERMO SPRATLING, THE ARTISTIC TALENT, DEDICATION AND REFINEMENT THE RELATIVE LACK OF SUPPLY OF SILVER JEWELRY WHOLESALE, ARE CONTRIBUTING FACTORES TO BE DISCLOSED AND THAT WAY GAIN CUSTUMERS AND CONTINUE DEVELOPING THE SILVER WORK SHOP, WHICH IN TWO YEARS AFTER IT WAS FOUNDED, IT COUNTED WITH TEN SILVER ARTISIANS SUPPLING FOR FOREIGN TRADERS AND BUYERS WHO CAME TO THE CITY IN SEARCH OF MERCHANSICE TO TAKE MAINLY TO THE UNITED STATES.

AT 19 YEARS OLD HE LEAVES SILVER SHOP TO START HIS CAREER IN A UNIVERSITY IN MEXICO CITY, IN A DEGREE IN ECONOMICS, YEAR OF DEDICATION, EFFORT, WORK AND SCHOOL AT THE SAME TIME AND WITH MUCH SACRIFE, WORKING IN A SECCTION OF A PUBLIC SECTOR, IN THE GOVERNMENT OF MEXICO CITY TO FINANCE AND SO FINISH HIS CAREER IN 1984. AT THE END OF HIS CAREER 1984 NOW MARRIED, AND WORKING IN TOLUCA, MEXICO AND STUDYING AND THE UNIVERSITY OF AUTONOMA METROPOLITANA DEL D.F, COMING BACK EVERY WEEKEND TO THE CITY OF TAXCO TO BE AND COEXIST WITH HIS WIFE, CECELIA SAAVEDRA AND LITTLE ANGIE, WHO WAS BORN IN 1983 AND HAVING TO BACK EVERY MONDAY MORNING FOR HIS SCHOOL WERE THE CONDITIONS THAT HELPED HIM BECOME A RESPONSIBLE, VISIONARY AND BUSINESSMAN THAT HE IS NOW

THE WILL OF OVERCOMING, THE SECURITY ON HIM SELF, THE ARTISTIC TALENT AND STILL WITH VERY LITTLE EXPIRENCE AS A BUSINESSMAN, THE NEED TO OVERCOME FOR HIS FAMILY, AN UNSHAKEABLE FAITH AND A JUNCTURE OF CHANGES IN THE GOVERNMENT WERE THE SITUATION AND FACTORES THAT MOTIVATED HIM TO MOVE BACK TO THE CITY OF TAXCO AND ONCE AGAIN RESTART MANUFACTURING SILVER JEWELRY.

IT IS WORTH MENTIONING THAT THE KILO OF SILVER IN THOSE YEARS WAS WORTH 600 PESOS, PESOS THAT IN THOSE YEAR HAD NOT YET REMOVED 3 ZEROS. IN THIS DAYS IF THE 3 ZEROS HAD NOT BEEN REMOVED A KILO OF SILVER WOULD HAVE BEEN WORTH OVER A HAFL A MILLION PESOS 600 X 1000=600,000 THE PRICE OF SILVER NOW OF DAY IS AROUND 7000 PESOS A KILO SO IF YOU ADD THE 3 ZEROS THAT WERE REMOVED FROM THE PESOS THE PRICE OF A KILO OF SILVER WOULD BE WORTH ABOUT 7’000,000.00

IT WAS A HARD LIFE HAVING LEFT AN OFFICE TO GO BACK TO WORKING IN A SILVER SHOP TO RESTAR ACTIVITIES AS AN INDEPENDENT ARTISIAN, YEAR LATER AND WITH THE PRODUCT OF HIS WORK AND A SUITCASE WITH SILVER JEWELRY, HE RESTARTED COMMERCIALIZATION OF JEWELRY THAT WITH THE HELP OF HIS ARTISANS PRODUCED, THAT’S HOW THE SHOP ‘’ARTEAGA’’ WAS REBORN, WITH COURAGE A LOT OF WORK, EFFORT AND DEDICATION THIS COMPANY WAS BORN, THE ONE TODAY WE ARE NARRATING COMMERCIALIZING WITH AMERICAN COMPANIES, SELLING TO LOCAL BUSINESSMEN AND TRAVEL SELLS OF SILVER JEWELRY TO MEXICO CITY, OPENING MARKET IN THE PINK ZONE AND CIDTY AV. JUAREZ, LAS PIRAMIDES AND ALTERNATING TRAVEL SELLS TRIPS TO CTYS LKE ACAPULCO AND ZIHUATANEJO GUERRERO.

BY THE YEAR 1990, THE COMPETION ON THESE PLACES GET TO HARD AND HEPLS HIM OPEN MARKET NORTH OF MEXICO TO CITYS LIKE GUADALAJARA, PUERTO VALLARTA, SAN MIGUEL ALLENDE, CITY FROM WHICH STILL KEEPS CLIENTS AND GREAT FRIENSHIPS, ALTHOUGH BUSINESS IS GOOD IT IS NOT VERY PROFITABLE AND THIS TIME HE MOVES TO THE STATE OF SINALOA, MAZATLAN, PLACES HE STILL CONSERVE WITH GREAT RESULTS.

THESE PARTS BETWEEN TRAVEL AND TRAVEL THAT HE HAS TO MANUFACTURE AND ADD MORE ARTESANS TO HIS SILVER WORK SHOP. THIS MAKES IT EASIER FROM HIM TO TRAVEL AND HAVE A SUPPLY OF SILVER JEWELRY THAT HE CAN PROVIDE TO THE MARKET PLACES MENTION EARLIER. BY THE YEAR 1994 WITH THE HELP OF HIS WIFE, THEY START WHAT AT THAT TIME WAS CALLED D’ARTEAGA AND WAS LOCATED AT BENITO JUAREZ 2-A WITH A DESING OF PURPLE ON THE INSIDE AND RUSTIC BEGAN THE WORK SELLS, PRODUCTION AND BEGAN TO BE IN THE LIKENESS OF THE PUBLIC OF SILVER JEWELRY, IN THE YEAR 1998 A NEW MARKET PLACE IS OPEN THIS TIME IN CABO SAN LUCAS, B.C.S

ON THE STABLISHMENT, CECILIA SAAVEDRA AND SERGIOS ARTEAGA OPEN WAY FOR EXPORTATION, AND WITH A MODERN REMODELING BUT NOT LEAVING THER COLONIAL STYLE THAT CHARACTERIZE THEM, THEY GIVE PLACE FOR EXPORTACION D’ARTEAGA.

ALWAYS WITH HARD WORK, DEDICATION, LOVE AND ATTETION TO THE CLIENT THE ONE 100% FAMILY COMPANY GAINED A PLACE ON THE SILVER JEWELRY MARKET.

IN THE YEAR 2000 A NEW MEMBER EANTERS THE FAMILY COMPANY FROM THAT YEAR TO 2003 GAINS EXPERIENCE AND TAKE THE EMPIRIC KNOLEGDE ADQUIRED TROUGHT LIFE, WHICH ALLOWS TO TAKE OVER THE MANAGER POSITION, THIS ALLOW SERGIO ARTEAGA FOUNDER OF THE COMPANY DECIDES TO OPEN WAY WITH HIS PARTNER AT THE TIME MR ROBERTO PETRINIDE FROM GERNANY TO COMMERCIALIZE ON LINE AND OPEN THE SITE ‘’CARAMBA’’ AND THIS ALLOWS ANGELICA ARTEAGA TO BE IN CHARGE OF THE COMPANY TAKING HER YOUTH AND UNDERSTANDING OF THE TECHNOLOGY TO THE COMMERCILIZE ON LINE. IN THE YEAR 2004 WITH 1 YEAR OF EXPERIENCE WITH SELLS ON LINE, THROUGH A CATALOG FOR MANUFACTURING, CREAT THE FIRST ON LINE STORE FROM SILVER JEWELRY IN TAXCO DE ALARCON, GUERRERO. EVEN THOUGH THERE WERE OTHE STORES THAT WERE ANNOUNCING ON LINE AND WERE SELLING FROM IMAGES ANGELICA DECIDES TO STAR THE PROYECT CALLED D’ANGELICA & D’ARTEAGA.

THE FIRST STEP WAS THE HARDES, BUT TO THE FUTURISTIC VISION OF SERGIO ARTEAGA AND HIS PARTNERSHIP WITH ROBERTO PETRINI AND THE FLOW OF PEOPLE INTERESED ON THE SILVER JEWELRY, HELPS THE COMPANY GAIN CREDIBILITY.

THE PROCESS WAS TROUGH OUT THAT YEAR; UNTILL THE YEAR 2005, WHEN THE JEWELRY MARKET WAS SHOKED WHEN THE INTERNATIONAL PRICE OF THE SILVER INCREASED ITS PRICE AFTER OF MANY YEARS OF STABILITY ON THE PRICE, AT THAT TIME THE PRICE OF THE SILVER WAS OF 2000 PESO PER KILO, AND IN LESS THAN HALF A YEAR THE PRICE WENT UP TO 3500 AND AGAIN IN MARCH OF 2006 WENT DOWN TO 2650 PESO PER KILO, THIS INSTABILITY SHAKED THE EFFICIENCY OF THE STORE ON LINE, BECAUSE IT LEFT THE PRICES OF THE PIECES OBSOLETE. BY APRIL OF 2006 THE PRICE BECAME STABLE, UNTILL WINTER OF THAT YEAR WHEN THE SAME PROBLEM APPEARED AND THE PRICE OF THE SILVER BEGAN TO RIZE IN A CONSIDERABLE MADER AND WENT UP TO 5000 PESOS PER KILO.

THIS CHANGES ON THE PRICE OF SILVER, MADE SO THAT A NEW PROGRAMING SYMTEM FOR SELLS HAD TO BE INSTALL, WHICH ALLOWS DEPENDING ON THE PRICE OF SILVER, ALL OF THE PRICES UPDATE DEPENDING ON THE AMOUNT OF SILVER THAT IT CONTAINS.

TO THIS DATE WE COUNT WITH A GREAT NUMBER OF CLIENTS THROUGH OUT MEXICO AND THE WORLD, WHICH GIVES US A TRUST TO OUR CLIENTS ABOUT THE JEWELRY THAT WE SELL, THE COMPROMISE SERVICE THAT WE OFFER, AND THE SENSE OF GROWTH THAT WE HOPE TO OBTAIN.

HOPING THAT THIS HARD AND INTESE LABOR TO OFFER YOUR OUR SERVICES BE GRATIFIED AND VALUED. WE HOPE FOR YOUR ACCEPTANCE AND WE COMPROMISE TO ALWAYS GUARANTEE YOUR PURCHASES WITH QUALITY, TRUST, AND THE BEST PRICES. THE ONLINE SITE IS: